[wаter] Austrаliаn beverage cоmpany Kоca-Kоala decides that sparkling water should be priced much lower than its current price because it is not much different than normal water and does not add much benefit to the customer compared to normal water. From this, other beverage brands realize they should also lower their sparkling water price based on Koca-Koala’s market power. In deciding to lower their sparkling water price, Koca-Koala is using ______ pricing. In deciding to also lower their sparkling water prices, their competitors are using _________ pricing.