With the innovation of the interstate highway in the mid-195…
With the innovation of the interstate highway in the mid-1950s, the temporal and class dimensions of vacation-travel changed. Vacations were now available to the lower- and middle-classes and instead of spending weeks or months on holiday, vacationers would typically spend only a few days. New resort-towns like Las Vegas capitalized on these changes and the spirit of freedom and choice that the interstate and automobiles offered. An advertising campaign for the El Rancho Casino in Las Vegas promised . It invited family vacationers to imagine themselves as having the freedom of frontier explorers.