You have been hired by Pepsi to evaluate the external enviro…
You have been hired by Pepsi to evaluate the external environment of the alcohol industry. Pepsi is considering entering the alcohol production and distribution industry but are unsure if external factors are favorable for them to be profitable. They are solely focused on the existing rivalry among competitors. Based on Porter’s Five Forces analysis, what is the most likely outcome of Pepsi focusing solely on the existing rivalry between competitors in the industry?