You’ve been hired by a college athletics department to help…
You’ve been hired by a college athletics department to help improve student attendance at home games. Before developing a communication plan, your supervisor asks you to gather and analyze information using both primary and secondary research methods. Assignment (Short Written Response – 2 paragraphs): Identify one example of secondary research you could use to inform your strategy and explain why. Explain one example of primary research you could conduct to better understand your target audience and explain how you would do it. Describe how combining both types of research would help you create a more effective and evidence-based sports communication campaign.